Who We Are


For the past 20 years, Effective Digital has partnered with world-leading companies to help build their brands and create breakthrough products.

A global team of highly-skilled specialists, we draw from a deep well of industry experience, business insight and technical expertise. At Effective Digital, we believe that imagination and innovation go hand-in-hand.

Our open culture and agile approach to development allows bold ideas to surface quickly. We play the long game and are committed to your growth in an increasingly complex digital landscape.

Our Leaders

Stewart Bairstow, CEO of Effective Digital

Stewart Bairstow


A proven leader, Stewart has transformed Effective Digital from web design agency to globally successful software and SaaS company.

For over 20 years, Stewart has focused on developing strong client relationships, building outstanding teams and leveraging world-class technology, helping companies achieve more than they realised was possible.

Hamish Dobbin, General Manager of Effective Digital

Hamish Dobbin

General Manager

Hamish is focused on driving operational excellence across our global business.

He oversees all aspects of the company’s marketing and client retention programs while striving for competitive advantage and product differentiation in an ever growing and crowded market place.

Josie Mangano

Chief Technology Officer

With over 15 years’ experience in product development, Josie is known for her amazing ability to translate customer pain points into innovative digital solutions.

She is passionate about Agile practices and oversees development, testing and UX across all our products, brands and projects world-wide.

Our Team